How to Create a LinkedIn Banner That Generates Leads
Jan 12, 2024
How to Create a LinkedIn Banner That Generates Leads
Your LinkedIn banner serves as a digital billboard, crucial for establishing brand identity, showcasing professionalism, and differentiating your services. Here’s a step-by-step guide to create a banner that will tell potential clients your story, convey your value, and encourage engagement.
- Define Your Value Proposition:
Start by identifying the unique value you offer. You can structure your template like this:
"[Actioning Verb] the [Target Industry] with [Your Innovative Solution]."
3 Examples:
↳ "Advancing the Energy Sector with Eco-Friendly Inspection Drones."
↳ "Upgrading Agricultural Efficiency with Precision Drone Mapping."
↳ "Revolutionizing the Construction Industry with Next-Gen Drone Technology."
- Selecting a Template in Canva:
↳ Go to Canva and search for 'LinkedIn banners'. I suggest a clean, minimalist design that can highlight your value proposition.
- Choose Your Color Scheme:
↳ Select up to three colors max that represent your brand effectively. For a professional look, consider a primary color for the background, a secondary color for accents or text, and a third for calls to action.
- Incorporate High-Quality Images:
↳ Add a high-resolution image that represents your service. This could be a professional headshot, an image of the drone you use, or a relevant background that aligns with your business.
- Add Your Unique Value Proposition:
↳ Place your value proposition prominently on the banner. Make it concise and compelling so that it's the first thing viewers read.
- Include Contact Information:
↳ Ensure your contact information is visible. Include your location, email, website, and any social media handles.
- Final Touches:
↳ Review your banner design to ensure readability and visual appeal. Use space effectively, ensuring the design isn't cluttered.
- Download and Update LinkedIn Profile:
↳ Once satisfied, download the banner image and update your LinkedIn profile.
By following these steps, you’ll create a LinkedIn banner that not only captures attention but also communicates your unique value and how you can help potential clients, encouraging them to reach out and connect.
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