How To Use Your Portfolio To Get More Leads
Jan 10, 2024
How To Use Your Portfolio To Get More Leads (Plus the 4 Key Places You Should be Updating It)
A targeted portfolio highlights your unique skills and the tailored solutions you provide. Here's how to make yours resonate with your specific audience:
- Select Impactful Projects:
↳ Choose 2-3 projects showcasing your niche abilities, such as a recap video, case study, interactive map, testimonial compilation, photogrammetry data, or themed gallery. Regularly refresh your portfolio, ideally every quarter, to reflect your evolving growth.
- Provide a Narrative:
↳ For each, outline the client's challenge, your drone strategy, and the tangible outcomes. Emphasize any unique problem-solving or innovative techniques you applied.
- Visual & Verbal Storytelling:
↳ Use quality visuals and concise text to demonstrate the process and results. Include client testimonials related to these projects for authenticity.
- Targeted Content:
↳ Tailor descriptions to reflect the industry language and pain points of your target audience, showcasing how your services provide solutions.
- Easy Navigation:
↳ Ensure your portfolio is user-friendly with direct links to detailed case studies or blogs for each featured project.
- Showcase Your Process:
↳ Briefly share your workflow or decision-making approach to provide insight into the value you bring.
- Optimize for Discovery:
Integrate specific SEO phrases like "commercial drone surveys" into your project descriptions, titles, and image tags. Regularly update your portfolio's SEO to ensure visibility in searches.
- Engagement Invitation:
Include a clear, direct call to action such as "Discover how we can help - Contact us today!" Ensure this invitation is linked to an easy contact method like a form or direct email to facilitate immediate action.
4 Key Places to Update Your Portfolio
- Website: Feature your latest work on a dedicated page.
- LinkedIn: Put a link to your portfolio in the 'Featured' section.
- YouTube: Upload videos showcasing your projects.
- Google My Business: Post updates with new images and summaries.
Implementing these steps creates a portfolio that's not just a showcase of work but a targeted, engaging tool designed to attract and convert leads in your specific market.