Every Drone Business Needs an Active Sales Funnel, Here's how to create oneNov 10, 2023
Marketing is tough, especially when you don't have a background in content/sales. If you're like me you come from more of a technical background, not a sales-oriented one. Yet, being a 'drone entrepreneur' requires a grasp of your entire business, especially marketing and sales. It's not a task you can simply outsource.
Here's how to create a powerful lead gen funnel in 4 steps:
Share value-based content that captivates and educates your audience.
↳ Example: "Revolutionizing Offshore Rig Inspections With Autonomous Drones"
Personalize your outreach to warm contacts.
↳ "Hey, we just added a new service to our offerings, I'd love to do a demo and show you the capabilities."
Initiate conversations with cold leads.
↳ 'Congrats on the new mega-construction contract! I have an ebook that explains how drones can be used for aerial survey and site mapping. Mind if I send it over to you?'
Start targeted, paid ads to amplify your reach.
↳ Invest in ads only after you have a proven organic strategy.
Remember, people do business with people they know.
Offer value up front to build trust with potential clients:
↳ Example: "[ebook] A Guide to Safe and Compliant Drone Operations for your Construction firm"
Demonstrate your expertise through a robust portfolio.
↳ Showcase at least 2-3 case studies with glowing testimonials from past clients.
Engage leads in the DMs
Use a conversational script that's personalized and asks about their needs, challenges, and goals. If there's synergy, suggest a call.
Prepare meticulously for meetings.
↳ Customize your pitch deck, research your client thoroughly, ask about their issues, and propose solutions.
Craft an irresistible offer.
↳ Your offer should spell out the dream outcome, underscore your expertise, and clarify the time and effort they'll save.
The key to creating a solid lead gen strategy is by creating a funnel that's both streamlined and efficient.
Most drone businesses overlook their top and middle funnel — don't be one of them.
If you're looking to implement a solid funnel into your drone business, send me a DM, and I'll send you more details on how I can help.